The NRF Big Show, hosted by the National Retail Federation, is the world’s largest retail and technology event—bringing together over 35,000 industry professionals, brands, and innovators. While its core focus is retail, NRF has become a key destination for supply chain, materials, and technology solution providers seeking to showcase innovations in automation, AI-driven analytics, logistics, and customer experience systems. For defense and protective-equipment manufacturers, the event offers valuable insight into consumer-driven design, omnichannel fulfillment, and supply-chain resilience strategies increasingly mirrored in the tactical and industrial sectors.