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Mike Bundy 1/12/26 Mike Bundy 1/12/26

Navigating SHOT Show 2026: A Strategic Guide to Armor Innovation, Verification, and Industry Reality

SHOT Show 2026 is the industry’s loudest moment—but visibility is not validation. This strategic guide helps manufacturers, agencies, and integrators separate real capability from marketing noise, understand where risk now lives in the armor market, and approach SHOT Show as the beginning of a disciplined verification process—not the finish line.